Practice without permission.
With a self-led reformer pilates model and access to an extensive bank of material to guide your practice, Free Former offers a quiet and private space to build a routine.
COMING SOON · QUEEN STREET WEST, TORONTO
With a self-led reformer pilates model and access to an extensive bank of material to guide your practice, Free Former offers a quiet and private space to build a routine.
Be the first to get updates about Free Former, Toronto's newest reformer pilates studio. Coming to Queen Street West.
Last updated: September 21, 2026
Free Former (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, retain, and protect personal information through our website.
When you subscribe to communications from Free Former through our website, we may collect:
You provide this information voluntarily when you submit our communications subscription form.
We collect and use your personal information to provide communications that you have subscribed to receive from Free Former.
These communications may include:
We may use your email address and/or phone number if provided to send these communications.
We will not use your personal information for unrelated purposes without obtaining any additional consent that may be required by law.
By voluntarily subscribing to Free Former communications through this website, you are requesting to receive communications from Free Former for the purposes described above.
Commercial electronic messages may include promotional or marketing content relating to Free Former's memberships, services, promotions, special offers, and other commercial activities.
Each commercial electronic message will identify Free Former and provide an appropriate mechanism for withdrawing consent or unsubscribing.
You may withdraw your consent to receive communications at any time. If you unsubscribe from marketing communications, we will stop sending commercial electronic messages to you within the timeframe required by applicable law.
Free Former will maintain reasonable records of consent and unsubscribe requests for compliance purposes.
Information submitted through our communications subscription form is stored using a third-party database and infrastructure service provider. We take reasonable measures to ensure that personal information handled by our service providers is appropriately protected.
We do not sell, rent, or otherwise disclose your personal information to third parties.
We will only disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, where you have provided consent, or where disclosure is required or permitted by law.
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing communications and maintaining records necessary to demonstrate compliance with applicable legal requirements.
When Free Former introduces a third-party booking or customer-management platform, we may transfer existing subscriber information to that platform so that we can continue providing communications and information about Free Former, its studio, memberships, services, promotions, and other offers.
Where personal information is transferred to a new service provider, Free Former will take reasonable steps to ensure that the information continues to be handled in accordance with applicable privacy requirements.
Before or when the new platform is introduced, we will update this Privacy Policy as necessary to describe any material changes to how personal information is collected, used, stored, or disclosed.
Once the existing information has been transferred and is no longer required in the original database, we will take reasonable steps to securely delete or dispose of the original copies, subject to any information that must be retained for legal or compliance purposes.
You may contact Free Former to:
To make a privacy-related request, please contact us at:
hello@freeformer.ca
We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, or applicable privacy requirements. The most current version will be posted on our website with the date of the latest update.
When Free Former introduces a customer booking platform or materially changes how personal information is collected, used, stored, or disclosed, we will update this Privacy Policy to reflect those practices.
If you have questions, concerns, or requests regarding this Privacy Policy or Free Former's handling of personal information, please contact:
hello@freeformer.ca